Award-winning visual identity for new street food concept

Yatai by Jens Rahbek

Jens Rahbek has Japanese roots and is a creator of the popular restaurant chain Sticks ’n’ Sushi, providing him with the background necessary to invent a new food concept based on Japanese and Korean street food. Our task was to design a visual identity that embraced Yatai’s accessibility and no-frills approach to serving delicious food steeped in tradition, yet at prices that are easy on the pocketbook.

Japanese aesthetics, Danish unpretentiousness