Client

INTERSTUDIO

Task

SEO optimized website

Exclusive online oasis for interior design

INTERSTUDIO wanted a new website that was SEO optimised and showcased its products for both B2B and B2C customers.

Marketsquare Shopper Insights

64% of Danes seek inspiration online before purchasing furniture and home furnishings

INTERSTUDIO is one of Denmark’s leading interior design consultancies offering furniture, kitchens and wardrobes for both residential and commercial interiors. INTERSTUDIO wanted a new website that was SEO optimised and showcased its products for both B2B and B2C customers. The aim was for the design to exude exclusivity while also being welcoming, modern and able to accommodate a range of different categories and items.

We developed a design that made images the cornerstone of providing inspiration. To minimise the manual work associated with uploading new products we developed a technical solution with several automatic features. A strategic use of cookies allows us to show users relevant products and avoid duplicate content while simultaneously incorporating the desired SEO strategy. The website’s primary function is to provide inspiration, its secondary purpose is to drive traffic to INTERSTUDIO’s showrooms in downtown Copenhagen.

The future can be shaped and improved