Client

Aage V. Jensens Fonde

Solution

New brand identity

Natural brand design

Aage V. Jensens Fonde, which comprises three foundations, was furnished with a new visual identity and logos that better reflected the foundations’ area of focus.

Aage V. Jensens fonde

Two Danish and one international foundation, all of which work to protect nature and wild animals

Aage V. Jensens Fonde was founded by master carpenter Aage V. Jensen, who was passionate about the great outdoors and wild birds and animals. Since the purpose of the foundations is to work to preserve nature and protect wild animals, nature is now reflected more heavily in the foundation’s visual identity. The unique emblem in the logo, which shows a roof structure, was inspired by Jensen’s background as a carpenter.

Outdoor advertising as urban renewal

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