Services

Behind every effective campaign lies concrete insights and a clear strategy. We work with a wide range of tools that equip us to understand the market, our clients’ businesses and the behaviour of their customers.

Insight & strategy

Goodbye guesswork, hello knowledge!

It’s in our DNA to advise brands on leveraging their own specialities. As the underlying foundation of our consultancy and creative solutions, we conduct analyses, apply proven tools and use brand models to help identify and understand complex marketing issues. We work with retail chains, manufacturers of brand goods, BTB, service companies, shopping malls and interest groups.

 

Under the catch-all Marketsquare Insights, we employ a variety of analytical tools to create insight and a better foundation for making decisions. This allows us to qualify our clients’ strategies and target their activities. Conducted annually, the analyses can be followed up with industry- or brand-specific deep dives.

 

Customer Journey Trends

Charts the development of general buying behaviour throughout the customer journey, from initial considerations to sharing the purchase on social media.

 

Category Insights

Deeply examines consumer buying behaviour across 13 industries and throughout the customer journey.

 

Sustainability Buying Behaviour

Analyses that provide insight into how much sustainability and the climate actually influence consumer purchases in various industries.

 

Retail Brand Power

Retail Brand Power maps brand perception among 75 of your country’s leading retailers in terms of image factors and drivers to gauge retail excellence.

 

The Impact of COVID-19

The COVID-19 Impact study examines the implications of the current corona crisis on buying behaviour.

 

Brand Insights Express

Gain lightning-fast insight into brand performance, campaign performance or design and concept with our new analysis method.

 

 

Learn more about how we work with insight and strategy

Jens Thrane-Møller

CEO / Partner

More about Jens

Jens Thrane-Møller

CEO / Partner

Jens earned an MSc Economics, specialising in strategic planning and marketing, before starting a career as a marketing manager for B2B and B2C brands.

Jens joined the consultancy industry as the contact director of Saatchi & Saatchi and later as the CEO of Republica. After a few years as a strategy consultant specialising in business development, Jens returned to the industry in 2008 as the CEO of Marketsquare. A sought-after speaker, he has held multiple positions of trust, including, chair of the board at the Danish School of Advertising and at Dansk Markedsføring, member of Dansk Markedsføring’s supervisory board and member of the board at Detailforum.

Jens is married, has three children and lives in Charlottenlund. He likes to spend his free time on experiences and traveling with family and friends or working up a good sweat on his mountain bike in the woods.

Camilla Flindt Hjælmhof

COO / Partner

More about Camilla

Camilla Flindt Hjælmhof

COO / Partner

Camilla, who has an MSc in Social Science specialising in public relations, began the first decade of her agency career at Saatchi & Saatchi and Republica. Responsible for marketing, communication, PR and management, she then focused on the customer side for seven years before joining Marketsquare in 2013. She has worked with clients in fast-moving consumer goods, media, gas and oil, shopping malls, NGOs, online gambling, tobacco, beauty, lifestyle, children, banking, insurance and sport.

Camilla is married, has two children and lives in Rungsted. She spends her leisure time with family and friends and on sport, art and traveling. Life just isn’t same for her if she doesn’t get to read the newspaper daily; the printed version, mind you.

 

Other services:

dna

Concepts & campaigns

A brand must be seen, heard, felt and experienced. We develop concepts and campaigns that strengthen not only the relationship between the brand and the customer, but that also activate people, regardless of the targeted channel.

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design

Design

A visually distinct brand is a well-defined brand. That’s why design is a decisive factor and a tried-and-true way to achieve differentiation in the market, naturally making it a cornerstone of what we do.

Read more

Digital solutions

We build digital solutions daily, operate social media platforms, execute content and anchor brands throughout the digital customer journey.

Read more

Production

Translating strategies and concepts into producing a campaign is part of our DNA. For instance, we have our own film department, our own content creators and a design studio. What’s more, we are experts at providing an efficient yet flexible process.

Read more

Concepts & campaigns

A brand must be seen, heard, felt and experienced. We develop concepts and campaigns that strengthen not only the relationship between the brand and the customer, but that also activate people, regardless of the targeted channel.

Read more

Design

A visually distinct brand is a well-defined brand. That’s why design is a decisive factor and a tried-and-true way to achieve differentiation in the market, naturally making it a cornerstone of what we do.

Read more

Digital solutions

We build digital solutions daily, operate social media platforms, execute content and anchor brands throughout the digital customer journey.

Read more

Production

Translating strategies and concepts into producing a campaign is part of our DNA. For instance, we have our own film department, our own content creators and a design studio. What’s more, we are experts at providing an efficient yet flexible process.

Read more