Built on insight.
Driven by creativity.
Marketsquare
In short
At Marketsquare, it’s never just about ads – it’s about impact.
Real results happen when we understand our clients’ business as deeply, as we understand their customers. That’s why everything we do starts with insight and builds from there.
But data alone doesn’t move people. We believe in ideas that do. Ideas born from knowledge, brought to life through curiosity and craft.
We create work that works in the real world, for brands that span from global to local, from retail to finance, from design to culture.
For us, strategy isn’t a document – it’s a discipline. We help brands find direction and stay the course.
We don’t chase awards, but when we win, it proves our work works. We don’t measure success in attention alone, but in effect – for profit, for people, for purpose.
All in all, we’re a full-service, cross-platform agency built on insight, driven by creativity.
Marketsquare X Only
European friends
Marketsquare was founded in 1993 and in 2025 became part of the European agency network Only Creative Entrepreneurs. At the same time, the former owners – CEO Jens Thrane-Møller, COO Camilla Flindt Hjælmhof, ECD David Asmussen, and Chair of the Board Steen Halbye – became shareholders in Only.
Today, Only comprises 18 agencies: 13 in the Netherlands, 4 in Belgium, and Marketsquare in Denmark. Together, we are more than 800 specialists across Europe.
Only’s approach is not one-size-fits-all. Instead, it is a community where each agency contributes its core strengths.
The agencies complement one another and specialise in a range of areas, including branding, content, behaviour-change communication, crisis communication, PR, ESG, and compliant and regulated communication.
Services
Full Service
Insights & Strategy
Our DNA is to understand our clients’ business and advise brands on how to use their DNA.
Every effective campaign is built on solid insights and an impactful strategy. We work with a wide range of tools that enriches our understanding of the market, our clients’ business and their customers’ behaviour.
We do research and strategy for retail chains, BtC brands, BtB companies, service companies, shopping centers, service companies and NGOs.
Concepts & Campaigns
Consumers should be able to both see, hear, feel and experience a brand. We develop concepts and campaigns that can strenghten the relationship between the brand and the consumer and that can be activated platform and media channel independantly.
Our work is firmly anchored on two fronts. The longer term brand-building and the shorter term result creation. Always balancing what a brands says, and what a brand does.
Digital & Social
The interaction between platforms is more important than ever and our work is optimized accordingly. From strategy, insights, idea, IA/UX and digital design to technical development, implementation and reporting.
We ensure that our Social Media work always has it’s starting point in the brand’s overall communications efforts. We deliver content strategy and content plans, paid strategy, community management and ongoing monitoring.
Design
A strong design and impactful visual identity is one of the brand’s most important assets. Good brand design is based on the brand’s unique characteristics and delivers on all contact points, both online and offline.
We do logo design, corporate visual identity programs, packaging design, instore design, clothing and internal presentation kits. We help anchor the design both externally and internally via design guides and communication playbooks. We also frequently assist companies that have internal graphic design functions.
Production
We produce content to Social Media platforms, magazines and newsletters. Our copywriters cover everything from reports, interviews and portraits to product texts, and our Art Directors produce lifestyle and fashion work. Our film department manages the whole value chain including script development, casting, line up, shoot and editing.
Our in-house approach ensures integration across all media platforms and also optimization of processes with relations to both economy and flexibility.