Goodbye guesswork.
Hello insights.

At Marketsquare, we work with analyses, data-driven insights and brand models that help uncover and understand complex marketing challenges, or identify insights that can qualify and improve marketing efforts. Concrete knowledge and insight are always the foundation of our advisory work and our creative solutions.

We continuously conduct Insights studies involving up to 3,000 respondents, building a deep understanding of values and drivers, what creates brand excellence, purchasing behaviour across industries, and attitudes towards sustainability. Because what actually determines where consumers choose to spend their money?

Last year, we focused on Generation Z. Young consumers who, across a wide range of parameters, hold new and different attitudes, preferences and expectations, both towards the brands they engage with and the workplaces they choose.

This year, Marketsquare Insights is particularly focused on Generation Y. Those aged 30–45 – and their desires, expectations and behaviour. Generation Y is busy establishing themselves in life, strongly value-driven, and approaches messages with different perspectives and priorities. As a result, many brands are finding it increasingly difficult to capture their attention, interest and preference. The Insights study is therefore combined with concrete cases that have delivered measurable results within this target group.