”Merci” to all the country's craftsmen

How do you hijack a sponsorship you don't have? STARK chose to pay tribute to all the craftsmen who had prepared Denmark for one of the world's biggest sporting events. This way, the craftsmen became the real stars in the eyes of STARK. And for a brief period, STARK became “Le STARK”.

On film, social media, outdoor and radio, we paid tribute to those who had worked hard to make Denmark ready for the whole world to turn its eyes on us. We said Merci to all the country’s craftsmen and at the same time, we welcomed them to STARK with good French-sounding offers during the campaign period.