Client
IKEA
Project
Genombrott
On the brink of a breakthrough
When COVID-19 put the world on pause, the new generation we all depend on was asked to stay home and behave. But the story of “Generation Cancelled” is both unfair and untrue. That’s why we turned IKEA’s channels into a stage for tomorrow’s talents – while at the same time creating Denmark’s most visited art exhibition.
The Talents
Each of them staged IKEA products through different works, putting everyday furniture and objects in dialogue with the themes of the pandemic and their own artistic skills
Award-winning
The campaign won silver and bronze at The True Award in the categories Branded Content and Campaign
Work
Se alle
IKEA
It’s just IKEA