Client
IKEA
Project
IKEA Copenhagen opening
Aligned with reality
In the summer of 2023, the opening of IKEA Copenhagen was simply unavoidable. We not only managed to communicate about the opening – IKEA also made it clear that if there’s one thing they excel at, it’s making use of every single square metre. Instead of being limited by individual specs and sizes across different formats, IKEA saw opportunities. And spaces that could be furnished.
Possibilities without imitations
To activate a creative concept that’s about seeing opportunities rather than limitations. And to engage the target audience, so that (also) a future foundation was created for making IKEA Copenhagen an active part of the city.
Communiation in the neighborhood
The opening of the new store naturally contributes to IKEA’s overall brand and image, but first and foremost it was most important to communicate with the 659,350 new neighbours – successfully achieving an awareness score of 96%.
Work
Se alle
IKEA
It’s just IKEA