Client
Rosendahl
Project
Rosendahl and a new generation
Rosendahl and a new generation
Rosendahl is a well-known brand with a natural focus on design and functionality - also in its communication. Its position among older target groups is strong. We have helped Rosendahl create greater resonance with the younger generations.
Make Moments Matter
The new brand platform is called Make Moments Matter. It is less about products and more about closeness and authenticity - important values for Millennials and Gen Z
Celebrating authenticity
The repositioning celebrates authenticity and everyday moments. Both the handwritten typography and the vibrant imagery show that authenticity matters more than perfection
Built on insight
Repositioning your brand is a major decision. But choosing the right direction becomes easier when it is grounded in data. This is where Marketsquare’s generational analysis helped. It showed that 59% of Gen Z believe a brand should be authentic and natural – and the majority of both Gen Z and Millennials expect a brand to express their personality.
Work
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