Client

Rosendahl Design Group

Project

Kay Bojesen Liliput

Liliput - great icons in small sizes

In 2024, Kay Bojesen introduced three new Liliput figures. The goal was to make Kay Bojesen's iconic wooden figures accessible to more people and launch the small originals with a big dose of "aww" factor. But how can you even tell that a figure is small in size when it’s blown up on an OOH display? All sizes are relative, so we let the Liliput figures interact with their "larger siblings.

Kay Bojesen's wooden figures

"Wood only comes to life when it gets a story," said Kay Bojesen. His iconic figures have been brought to life through generations since 1951 and today stand as a symbol of craftsmanship at its finest.

Born original

The Liliput figures are based on three of Kay Bojesen's original designs but in new sizes: the Hippo at 6 cm, the Elephant at 7.5 cm, and the Bear at 9.5 cm.