Client
Toyota
Project
Toyota Relax
Horror stories with a happy ending
Let’s be honest: A regular service check doesn’t usually stop the scroll. So, for Toyota’s extended warranty program Relax, we went full cinematic horror. Zombies. Vampires. Chainsaws. A low-interest product turned into high-emotion storytelling - showing that reliability can, quite literally, be a lifesaver.
Reliability is the real plot twist
Because it’s not always about being polished and premium. It’s about being bold, human - and just entertaining enough to make people feel something. That’s what made Toyota Relax go from overlooked to overperforming. In a world full of horror, reliability is the real plot twist.
Results worth screaming about
+58% higher View Through Rate (95% vs. 60% benchmark). CPCV just 0.02 DKK - 40% below benchmark. +50% Video Completion Rate.
Work
Se alle
CPH Airport
CPH Airport