Client
IKEA
Project
Prismatch
We multiplied prices by ten
Quality and design should be affordable. Every day. So, on a day when everyone else lowered their prices, IKEA raised them. We launched a seven-day Price Match campaign that challenged the expectation that quality and long-lasting design must come at a high cost.
5.4 mio viewers
It sparked a strong debate around price, quality, and sustainability. The campaign ran for just one week, reaching 5.4 million viewers
The green transition is coming
On Black Friday, IKEA delivered the message that the green transition will only happen when everyone can afford it – while also proving that high quality doesn’t have to come with a high price
Prismatch cut through the noise
With more than 120 mentions, a visibility score of 66%, and 5.4 million in earned media reach, the initiative clearly sparked conversations, word of mouth, and debate. It helped shift perceptions by showing that IKEA furniture can last for many years despite always-low prices.
Actions speak louder than words
The very act of raising prices was just as important as the campaign itself. And while actions may speak louder than words, it was the word Price Match that turned it into a campaign – a nod to all competitors forced to lower prices in order to gain attention.
Work
Se alle
IKEA
IKEA Copenhagen