Q8 chooses new agency

Q8 chooses new advertising agency to do all its marketing

Following a round of agency tenders Q8 selected Marketsquare as its new partner. Marketsquare will be responsible for both B2C and B2B marketing in Denmark, in addition to providing media consulting.

Q8 Danmark has worked with a combination of Swedish and Danish agencies for several years. Based on a strategic decision to develop all its Danish marketing locally in the future, Q8 conducted a tender in January involving three agencies. Marketsquare won the tender. Q8’s marketing manager , Karina Bryrup, describes why Marketsquare was chosen:

“The most crucial aspect for us this time was being able to use one agency for all our business. This ensures a uniform expression in all our marketing across the organisation. We chose Marketsquare for our media consulting because we believe that it will enhance our collaboration and result in more comprehensive solutions. Marketsquare has the size and power necessary to handle both sides of our business – retail and B2B – not to mention our media business. They have been exceedingly professional throughout the entire process, and I feel absolutely confident that we are dealing with a long-term partner.”

Camilla Flindt Hjælmhof, COO, Marketsquare is also excited: “We’re terribly happy and proud to have the opportunity to work with a brand that Danes encounter each and every week as they move about across the country. We have begun working on a wealth of exciting retail, B2B and media projects that with Q8.” She continues:

“Like so many others in the industry, we have gradually taken part in multiple tenders, the process differing greatly each time. Q8 had an extremely positive approach to the process. Initially it was a question of finding out whether we had the right chemistry. They then emphasised gaining in-depth insight into the level of our strategic, creative and digital skills, but also our media consultancy skills and production setup. And our prices, of course. We were given specific tasks along the way, but Q8 never expected us to come up with solutions covering all conceivable marketing problems before making their choice. We encountered nothing but respect from them concerning the resources that agencies must invest when bidding, making the process a really positive experience.”

After Marketsquare’s new owners, CEO Jens Thrane-Møller, COO Camilla Flindt Hjælmhof and board member Steen Halbye, took over Marketsquare in January this year, new clients have signed on. In addition to Q8, UNICEF and Aage V. Jensens Fonde are now on the agency’s client list.

For more information please contact COO Camilla Flindt Hjælmhof at: cfh@marketsquare.dk or tel.: +45 5136 2685.

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